Search Engine Optimization is another kind of programming. It does not involve typical coding structures, classes and objects. But it has its own syntax. It has its own methods & modules. It is the science of making sure how your product page or the website comes on top of the desired search to bring right audience.
Let’s establish one fact clearly – SEO is not about stuffing keywords and having multiple product pages to spank up your rankings. There are rules and text limit and ratio for everything. And they all boil down to one simple fact – relevancy! Until and unless your web page features relevant keywords, mobile friendly interface and minimum security features across the website – your chances for desired results are none.
To help you understand that, we as an SEO service provider, have come up with some fantastic SEO techniques for the year 2018. Are you ready?
Here are 7 Advance SEO On-Page techniques for Better Ranking!
1. Write Longer Meta Descriptions
Yes. You heard it right! Say goodbye to the short metadata! During November 2017 end, RankRanger’s tools and other reported a significant upsurge in the average search snippet length (which was around 230 characters). And why should be concerned about that? Well, just so that you know, Google is not cutting off about two-thirds of long descriptions like it used to.
You also might be surprised to know that Google also rewrote a meta descriptions of some websites as the original metadata was short and not descriptive enough. Also, long metadata does not mean that you can rave on! The content of description should be crisp and meaningful and provide all the information that it is supposed to. Remember, do not give too much away. Just do it right. The companies that provide Organic SEO Services know how to create meta descriptions that drive clicks. So, you can also consider seeking their help.
2. Work on Speed Loading
Websites are not just a medium of providing information. They are a resource that help the visitors find out exactly what they want. And that too, in the lowest span of time. The lesser the time spent on search session, the better. If the loading speed of your website is mediocre, you might have to experience high bounce rates. And what if Google knows about it? Well, you will have to pay the fine.
So, how do you resolve this? As the first step, you need to examine the current speed of the website. Ensure that you use some of the tools that Google provides. PageSpeed Insights is one of the best websites that helps you to access your site’s loading speed. It scores your website from 0 to 100. If the site loading speed is 80 and above, you are on good charts. The website also provides you with recommendations for the changes you can implement for enhancing the speed. Otherwise you can find a company that provides affordable SEO Services and get the speed examination done.
3. Internal Linking is Must
While reading an interesting blog, there are times when we find a link that encourages us to read another blog. Then next, and next. This, is known as internal linking. And it is crucial because it helps you to create a better structure for your blog. Not just that, it also keeps your bounce rates low; which is very good for your SEO’s health.
In my opinion, the best examples of well-linked online literature are Wikipedia and Copyblogger. If you follow a similar pattern, you will not find it difficult to interlink your blogs. After writing an article, try linking it to other relevant blogs on your website. Your visitors will visit the ones they find interesting and read them. But you must make sure that you do the linking part right. If you put Nofollow links, search bots cannot pass the link juice. So, make the relevant pages dofollow and keep your old content ranking.
4. Use Keywords That Matter
Yes, keywords are important. And yes, you need to use them in the right way. While developing the content of your website, you need to maintain its tone along with the focus keyword that comes naturally. I believe that targeting keywords is very important as using them in the right way ensures that you get a better ROI on your digital marketing efforts. When you hire a company that offers digital marketing services, they hire SEO writers who work on your project and ensure that they use relevant keywords.
For your pages to perform better, you can also conduct a keyword research on Google AdWords Keyword Planner. It provides you with the search volumes and information about the keywords that your competitors target. You can also use keywords to see search volume, or analyze what your competitors are targeting with SEMRush. The Keyword Planner also provides you with different keyword variations that you can use on your page for optimizing it.
5. Optimize the Images
A picture is not just worth a thousand words. It also attracts thousands of visitors if optimized in the right way. Start optimizing blog images for on page SEO. Here is a step by step procedure as to how to do it.
- You should not name your images randomly. Change the image file names into relevant ones. For example, seo-tips-2018.jpg. By doing so, your image will show up when someone is looking for SEO Tips 2018.
- Provide an Alt text for describing the image. Alt text is what you see on the page if the image fails to load. This way, it becomes easy for search engines to identify your image.
- It is always a good idea to use captions as people read them 300% more than the main content.
- WordPress makes it easy for you to add captions and alt text as they give you an option to do so while adding the image.
Make sure you keep the size of image files light so that they load faster. If the need be, use tools that can help you reduce the size of images. Needless to say, it should not affect the quality of the images.
6. Check SEO Responsiveness
All through the year 2016, we often heard one word. And that is – “Responsiveness.” You’re correct! With Google’s announcement of mobile friendliness as one of the major ranking factors, all the brands are making their websites mobile friendly. But the question here is, does your SEO play a role in that? If not, you need to buckle up. Hire SEO professionals who know the answers to your SEO issues and can optimize your responsive website accordingly.
When they apply SEO friendly tactics, you’re sure to experience a boost in your search engine rankings. But, you must ensure that the professionals you have hired take care of the following:
- Checking Responsiveness with SEO perspective
- Addressing the common mistakes
- Checking Mobile Index
7. Structured Data and Schema Markup
Last but not the least, “Structured Data and Schema Markup” are one of the most buzzing topics in SEO. To elaborate, there are 3 major parts to a website. Namely – Text, Markup and Structured Data. Text of course, is depictive of the content. Markup shows the browser the way content should look on the website and Structured Data lets the bots like Google know what the data is. Structured data helps to make your website look better and enables search engines to categorize your websites.
You might be undermining the benefits of structured data; but once your SEO strategies start working, you will realize that it should be an integral part of any SEO plan. Search Engines like to read and crawl organized data. So, get rid of Normal HTML markups and enable Google to crawl your website easily! It isn’t surprising how Structured Data and Schema Markup have become trending topics. Also, its application has become mandatory for most of the industries.
Follow the above-mentioned SEO tips in 2018 and you are sure to rank well and high! Do you have other insights that you would want to share? Please feel free to do so.
Want to Make your SEO Better?
Better search engine ranking is the most crucial aspect that can help you reach out wider span of target market! Get in tough we know how to make it possible!