This post originally appeared on Growth Everywhere, a marketing and business growth blog.

In today’s episode, I share the mic with Brad Jefferson, CEO and co-founder of Animoto, a service that helps businesses of all sizes create personalized marketing videos.

Animoto came about when Brad and his co-founders (whose backgrounds are in video) realized there were limitations in the video software they were working with and wondered how they could provide high-quality video to any business with content the businesses already had.

They naively thought that creating a good product would be enough to be successful, but turns out it was a bit more difficult than that. They tried to figure out their distributions channels. They were seduced by Google’s Orchid, which brought in zero customers. And then they created a Facebook app that would automatically create videos for you using your photos….

Tune in to hear Brad discuss what sets Animoto apart from other video creation companies, the Facebook app they created that kickstarted their video creation service, and how getting Amazon as an investor helped them on their journey to their success.

Related Content: The Ultimate Guide to Video Marketing

Download podcast transcript [PDF] here: How Animoto’s Brad Jefferson Raised $30M+ and Reinvented Video Creation Service TRANSCRIPT

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