Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.”

Avoid creating disjointed pages optimized for a specific keyword. In this white paper from MarketMuse, you will learn how to create authoritative content, as well as:

  • Understand the intent behind a query.
  • Shift toward “content strategy” rather than “keyword density.”
  • The difference between content optimization and SEO.

Visit Digital Marketing Depot to download “Content Optimization vs SEO: What’s The Difference?”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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