Friday, April 20, 2018

Farewell to the Newsletter, Hello to Meaningful Blogging

I took courses, read eBooks, watched webinars. I made content upgrades, lead magnets, and kept working to grow my e-mail list, grow my follower...

7 Big Misconceptions about Content Marketing

“Content marketing is the gap between what brands produce and what consumers actually want.” As a blogger you have to make sure to bridge...

Powering Your Conversations Across Social Media and Email

Develop the right content approach for each channel ... Tips on Connecting Your Social Media and Email Marketing As an inbound professional, how can...

Chinese social network Sina Weibo 'to end censorship of content related...

Chinese social network Sina Weibo is to stop a planned crackdown on content related to gay issues after a hashtag-driven campaign by outraged users....

Drive Traffic That Grows Your Email List: A Step-by-Step Guide

Embed opt-in forms inside blog posts. Offer content upgrades. There are so many ways you can generate subscribers. You'll need to create a few...

The internet is such a mess that brands are hiring executives...

Marketers are under increasing pressure to keep their ads away from objectionable or offensive content on the web. And now many are appointing "brand-safety...

Road Map to Success: Content Distribution Essentials That Win Eyeballs

Shared media: Social media channels have opened up a host of opportunities ... Make smart channel choices Whether you are a content marketing novice...

Why this expert says parents need to protect kids from social...

"For all the individuals who believe that a 10 11-year-old should be on these social media platforms, they really are in absolute denial."...

Keeping your email subscribers engaged

(If you aren’t sure what a lead magnet is, have a look here.) In other words, a great title and tag line aren’t enough....

4 Tips for Engaging Instagram Content [Examples]

Being open and telling your brand story is a good way to build your online community ... the same type of content. Try different...
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